Web Survey Bibliography
Potential respondents to web surveys are usually contacted by e-mail. For general target populations, e-mail addresses are usually not available. This study explores whether a sequential mixed-mode web/mail strategy can be used for such a population to encourage respondents to choose the web mode. In the authors’ sequential mixed-mode web/mail survey, respondents were first encouraged to reply by web and in a follow-up were also offered mail questionnaires. Even though the target population (high school students) is presumed to be relatively computer savvy, the authors find that almost two thirds of the respondents nonetheless prefer responding by mail. In the first stage (when respondents can only reply on the web), phone reminders increase the number of web responses. In the second stage (when respondents may choose between responding by mail or by web), mail incentives increase the number of mail responses but do not affect the number of web responses.
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Web survey bibliography - Schonlau, M. (14)
- Are Final Comments in Web Survey Panels Associated with Next-Wave Attrition?; 2016; McLauchlan, C.; Schonlau, M.
- Options for Fielding and Analyzing Web Surveys; 2016; Schonlau, M.; Couper, M. P.
- What do web survey panel respondents answer when asked “Do you have any other comment?”; 2015; Schonlau, M.
- Recruiting an Internet Panel Using Respondent-Driven Sampling; 2014; Schonlau, M., Weidmer, B., Kapteyn, A.
- Recruiting in an Internet panel using respondent driven sampling; 2012; Schonlau, M.
- Respondent-driven sampling; 2012; Schonlau, M., Liebau, E.
- Conducting Respondent Driven Sampling on the Web: An Experimental Approach to Recruiting Challenges; 2011; Kapteyn, A., Schonlau, M.
- Graph comprehension: an experiment in displaying data as bar charts, pie charts and tables with and...; 2008; Schonlau, M.
- Beyond Demographics: Are ‘Webographic’ Questions Useful for Reducing the Selection Bias...; 2007; Schonlau, M., van Soest, A., Kapteyn, A.
- Will Web Surveys Ever Become Part of Mainstream Research?; 2004; Schonlau, M.
- A Comparison Between Responses From a Propensity-Weighted Web Survey and an Identical RDD Survey; 2004; Schonlau, M., Zapert, K., Simon, L. P., Sanstad, K., Marcus, S., Adams, Jo., Spranca, M., Kan, H., Turner...
- Web Surveys as Part of a Mixed-Mode Strategy for Populations That Cannot Be Contacted by E-Mail; 2003; Schonlau, M., Asch, B. J., Du, C.
- Conducting Research Surveys via E-mail and the Web; 2002; Schonlau, M., Elliot, M. N., Fricker, R. D.
- Literature Review of Web and E-mail Surveys, Chapter III; 2001; Schonlau, M., Fricker, R. D., Elliot, M. N.